SOUNDGARDENBUSINESS × CREATIVITY × HUMANITY
FOR COMPANIES THAT BUILD DIFFERENTLY
Your events, partnerships and employee initiatives already bring people together. How do you turn those moments into relationships that last?
We work alongside marketing, business development and HR teams to connect existing activities into a purposeful programme for customers, employees or partners. We lead programme design, bring the right people together and coordinate delivery with providers you approve.
Let’s talk about working togetherWe start with one challenge. Your first 20-minute conversation is free.
01 / WHO WE HELP, AND WHEN
For companies already investing in events, customer relationships, employee engagement or partnerships, with an internal team ready to take the next step. We work with leadership, marketing, business development and HR to connect these efforts around one business priority.
You have several projects and partnerships, but no one is connecting the opportunities between them and guiding their shared development.
You organise events and invest in content, but the relationship with participants quickly fades afterwards.
You run workshops and team gatherings, and want collaboration, knowledge sharing and new initiatives to carry through into everyday work.
02 / OUR ROLE
We join where you need someone to connect the work of your teams, agencies and partners around a shared goal. We lead the development of that shared programme and maintain engagement before, during and after gatherings. Together with your team, we agree responsibilities and next steps so that continued collaboration has a clear owner.
When something is missing, we don’t fill the gap with guesswork. We first explore what is worth deepening, connecting or bringing to life again.
We call our approach business curation: identifying what is worth developing, connecting the right people and shaping activities around a shared purpose. We bring experience from different organisations, adapt it to your context and lead the agreed programme development and delivery coordination.
Gathering insights, preparing proposals and content, connecting partners and coordinating agreed delivery.
One internal point of contact, existing information and access to selected groups. You approve key decisions through short, scheduled check-ins.
WHY AN EXTERNAL PARTNER
We combine useful approaches from other settings with what makes your company unique. The result is a programme that fits your people, goals and way of working.
We develop content, connect participants and lead the agreed steps. Your team gains a thinking partner and collaborator who helps bring ideas to life.
We start with one priority and what you already have. We prepare proposals, connect the people involved and lead the agreed next steps, while your team provides direction and approves key decisions. We agree the scope and rhythm of check-ins around your team’s available time.
03 / WHAT THIS LOOKS LIKE IN PRACTICE
Possible ways of working together, tailored to your challenge.
We invite a selected group to explore their needs and response to an idea. We design a small pilot to test usage, value and willingness to pay.
We connect gatherings, useful content and opportunities to co-create into a year-round programme. People know how to get involved and why to return.
We explore local needs, connect your company with local organisations and develop a joint project. Before starting, we agree who leads, what each partner contributes and the intended benefit.
FIRST STEP / SAME TABLE TEST
The Same Table Test is a facilitated discovery session with your customers, employees or partners. We bring together 6 to 8 people the programme is intended for to explore their needs, expectations and reasons to take part.
Within five working days, you receive a map of findings and recommendations on what is worth developing and for whom. The Discovery & Action Plan engagement also includes two costed proposals, so you can compare the options and decide which next step to invest in.
The conversation points us in the right direction. We then test willingness to use or pay through a concrete pilot.
THE EXPERIENCE WE BUILD ON
Founder of SoundGarden and DIFFRNT
Mateja has worked in the events and creative industries for more than 20 years. Through her work as a hostel manager, event hospitality manager and community builder, she has spent over a decade looking after guests, participants and diverse communities.
Her background includes project collaborations with startups and scaleups, the development of an international digital platform, and the design and delivery of business events. Working internationally, she connects partners, coordinates teams and turns ideas into practical projects.
As the founder of SoundGarden and DIFFRNT, she brings this experience to programme and community development. She helps companies identify what is worth connecting, involve the right people and guide agreed steps through to implementation.
Mateja Koren leads programme strategy and project coordination, shapes the programme with your team and tracks progress against agreed outcomes. Specialist providers and subcontractors deliver the individual activities under her coordination, with their involvement selected and approved jointly with you in advance.
04 / WORKING TOGETHER
A strategic partnership. One business priority we focus on together. A clearly defined scope.
HOW OUR FEES WORK
Delivery follows what we discover together.
Our professional fee covers programme strategy and development, connecting the right people and partners, content design, project management and delivery coordination within the agreed scope.
We don’t assume you need a new event, campaign or programme. We first look at what already exists, what is worth developing further and what is actually missing.
Once we agree which activities are worth pursuing, production costs, external providers, rentals, catering, technical delivery and any other additional costs are priced separately and approved by you before implementation.
ONE-OFF ENGAGEMENT
Decide what is worth developing, who it is for and which next step deserves your investment.
€2,500professional fee for the complete engagement
6-MONTH PARTNERSHIP
When you want to bring individual projects, people, partnerships and activities together into a clearer programme.
from €12,000professional fee for the full six months
ANNUAL PARTNERSHIP
When you want your activities throughout the year to work together to build your brand, relationships and business value.
from €24,000professional fee for the full year
Our professional fee includes programme strategy and development, content preparation, facilitation of key conversations, connecting people and partners, and project management and delivery coordination within your agreed scope.
Event and activity production, external providers, venues, catering, technical production, advertising and other additional costs are not included in our professional fee.
Once we agree what is actually needed to achieve your goal, we price these costs transparently and obtain your approval before implementation.
VAT is not charged. Zavod SoundGarden is not VAT registered.
05 / THE VALUE WE TRACK
Before we start, we establish a baseline and choose measures linked to your goal. This allows us to decide on the next steps based on responses and results.
LET’S START WITH YOUR CHALLENGE
You don’t need a finished plan. Bring a challenge you want to tackle, or an idea your team hasn’t had time to develop.
In a free 20-minute conversation, we clarify who you want to involve, what needs to change and which first step makes sense. You’ll leave with a clearer sense of whether we can help.